Employees work hard every day to improve the customer experience.They are the brains and glue that holds the customer experience together, and in many cases push it forward.
Author: Gregg Apirian
To ffectively reaching and engage employees, communicators should learn more from digital marketers to increase employee engagment to drive business outcomes.
Your employees at the frontline, representing your brand, taking care of customers, and making your products. And yet as company leadership is trying to deal with disengaged employees and high attrition rates, HR and communications budgets are not keeping up with the pace.