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Engaging Nearly 100,000 Employees Worldwide: How Whirlpool is Transforming Internal Communications

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Learn how the internal communications team at Whirlpool Corporation improved internal communications by adopting a mobile platform from SocialChorus.
engaging 100k employees worldwide whirlpool blog

Reaching a global workforce via traditional internal communication methods can leave large portions of employees without access to the information they need. Employees expect timely, relevant information that helps them succeed at work, but many companies are failing to engage employees due to the many constraints that email newsletters and outdated intranets have. With a focus on engaging employees, Whirlpool Corporation (link to PDF) is rethinking how they communicate so that all employees have access to company information they need to stay connected. Whirlpool reshaped their internal communication strategy with a mobile platform that could better connect their global employees. 60% of the new platform’s users access the information from a smartphone, which helps connect on-the-go employees and provided an easy and intuitive way to stay connected at work.

In this case study, you will learn how the internal communications team at Whirlpool Corporation fostered employee engagement and improved internal communications by adopting a mobile platform. Read the case study here. 

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SocialChorus is the leading workforce communications platform that transforms how workers and organizations connect every day. We empower communicators to reach every worker–from the head office to the front line. Companies thrive and win when all their workers feel informed, aligned, and supported. The SocialChorus platform allows communicators to publish once and distribute everywhere–efficiently delivering critical information to the right employee at the right time.

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