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Video Like a Boss: You’re ready, now what?

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It’s finally time to run through your TWIN strategy and checklist and start shooting high-quality leader videos.
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Congratulations, you’ve learned so much with our Video Like a Boss series! We’ve covered all the fundamentals: creating an engaging and comprehensive outline using the TWIN strategy, how to be confident on camera, and acquiring the right tools to create the perfect studio in the office, in your hotel, or on-the-go. It’s finally time to run through your checklist and start shooting high-quality corporate video communications.


If you missed last week’s installment, the Do’s and Don’ts of your Studio Setup, or any other of our past articles, be sure to catch up with our new downloadable ebook, Video Like A Boss.

You’re ready

You now have everything you need to make a great video. Remember to keep your expectations in the right place—your first attempt won’t win an Oscar. But with each small effort, you’ll get a lot better.

The following section offers some advice for putting it all together.



Create a bullet point outline that follows the TWIN template. Practice a few times until you don’t need notes. When it comes out easily, start recording. Stay focused, and it should take just 15 minutes.


Relax and be yourself. Be conversational with the camera and let your personality shine through. You can do it all yourself or grab someone nearby to help. The point is, you don’t need a video expert.


Do one take first and watch it with another person. See what you need to fix. Did you go long? Forget anything? Get tripped up on something? Tried to say too much? By the third take, you should have it. If you don’t by the fourth, try again tomorrow.


Video Like a Boss - Advanced Equipment


We don’t edit. We trim off the beginning and ending bits on the phone’s camera software and hit save. That’s it. No cuts.


This could be the topic of a whole ‘nother book. Typically these get published on the channel where your employees will actually see them. We’re biased, so we think you should publish them on the SocialChorus platform. If you don’t have that, you can send them via email, your intranet, Slack, etc.

Get Better

Get feedback from someone you trust. Or get in touch with us and ask us to review a couple of your attempts. As you get better, you will notice an improvement in your presentation abilities. Don’t be surprised if your peers start to use video. Or start asking you for help.

Your Checklist

  • Choose a location.
  • Check your lighting.
  • Position the camera on the tripod.
  • How’s the background?
  • Review your outline.
  • Serious, upbeat, or excited?
  • Loosen up.
  • Hook up your mic & test it.
  • Do a couple dry runs.
  • Film.
  • Review. Go for B+!
  • Re-film if needed.

You can do this

We made this for leaders—people who are busy and technologically challenged. But don’t pass the buck. Just remember these few things and you will do fine.

Use the TWIN template

It works every time.

Be Upbeat 

It’s your go-to tone.

90 Seconds or Less

Easy to make, easy to watch.

Use a Mic & a Tripod

Get an easy-to-use boost in quality.

Never More than 3 Takes

If it takes more, take a break.

Video Like a Boss - video lengthTime to Shoot Your First Video

It might not be perfect the first time. Or the second. However, as you continue to practice, you will notice an improvement in your presentation abilities. Stick with it and soon enough you’ll be making Video Like A Boss.

Next time we’ll summarize the entire series, provide you with some content ideas, and share our tried and true shopping list.


Ready to learn more? Download our Video Like a Boss ebook now to get the foolproof strategy to create high-quality and effective leadership videos.


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Greg Shove

Greg Shove

Greg is the executive chairman and founder of SocialChorus. He thinks that all employees, especially deskless workers, deserve to be connected every day to what matters to them at work. In the past, he has founded three other start-ups and worked at companies like Apple Computer and AOL. He is also the co-creator of Like a Boss, a new way to train global leaders.

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