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Customer Case Study

How Southern Company Gas gained $3.9M in productivity by innovating its digital employee experience

As part of a company-wide initiative to innovate the business, the utility wanted to ensure that its digital experience worked for every employee role and demographic.
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HOW IT STARTED

The need to become a leading energy innovator

How do you fulfill a directive from your CEO to innovate every part of your business? For leaders at Southern Company Gas, the answer was giving every employee a modern and useful digital experience.

60% of the natural gas utility’s employees worked in the field, and its millennial and Gen Z workforce was growing. Receiving content through email and the intranet wasn’t working for either of these employee groups, and the company’s firewall and login requirements were blocking access for some workers. Together these factors had reduced intranet traffic and usage by more than half.

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WHERE THEY LANDED

Boosting productivity and ROI through the digital employee experience

Southern Company Gas launched the SocialChorus FirstUp platform to give employees the same digital experience at every endpoint, including on mobile and SharePoint. This provided employees with greater access to relevant content, leading to improved employee engagement, which in turn positively impacted the company’s business.

Using the FirstUp platform, the company was able to keep their frontline workforce safe during the pandemic, digitize key business processes and ultimately provide a better customer experience to natural gas users. Critically, the utility was also able to boost productivity, saving 91K hours of employee time—a productivity gain worth approximately $3.9 million.

About

Southern Company Gas

Southern Company Gas provides efficient natural gas solutions for approximately 4.2 million customers through its regulated distribution companies in four states, and proudly serves 774,000 retail customers through its companies that market natural gas. The organization is an integral part of Southern Company, a leading energy company serving 9 million customers through its subsidiaries.
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