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How to Measure Internal Communications

Updated for 2021! Tracking internal communications metrics is a challenge for most communicators. Download our refreshed guide to measure comms with confidence.

You’ve sent out the latest policy change, safety training or CEO town hall video. But how do you know if employees got the message? And what’s the risk of not knowing?

Content performance is a top concern for IC teams, yet many communicators don’t really have an objective view of it. A survey by Gallaher revealed that 64% of communicators don’t benchmark their internal communications against the industry. 

If you can’t measure success, you won’t know what’s working, and that’s a risk. Download this step-by-step guide to learn:

  • How to define key performance indicators (KPIs) for employee communications 
  • Ways to measure how internal comms supports the company’s business objectives
  • What to consider when choosing technologies for measuring communications metrics
  • Steps to creating a measurement/analysis process with  a continuous stream of insights
  • How to create action plans, promote executive buy-in and prove the ROI of internal communications

Learn to measure your internal communications. 

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SocialChorus is the creator of FirstUp, the platform that makes the digital employee experience work for every worker. Using our powerful orchestration engine, we bring personalized information and systems access to every employee where they are—on any endpoint or device, in any language, anywhere in the world. Whether they’re wired, mobile, frontline, distributed or essential, FirstUp gives employees what they need to do their jobs efficiently, and companies what they need to achieve agility. That’s how we help enterprise customers like Amazon, ABInBev, Ford and GSK continue to transform their businesses.

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