Research Brief Series – Measurement: Linking Internal Communication to Business Results
Based on research and a literature review conducted by IC Kollectif, ‘Measurement: Linking Internal Communication to Business Results’ offers:
- A compilation of the methods used by 33 in-house communication professionals to demonstrate the impact of their work on business goals and results
- Recent survey findings on the state of measurement among IC practitioners
- Testimonials from communication professionals/ executives at Dupont, Nationwide, General Motors and more, on their approach to measurement in their own companies
- Resources to help link internal communication to business results, including the IC measurement standards
About this series – ‘Research Brief’ is a new publication series in which each concise edition takes a deep dive into a specific topic discussed in the 164-page global report The Next Level.
Click here to see editions on other topics.
Download your copy by completing the form on the right.
About The Next Level Report – The Next Level is the first publication of its kind bringing together C-suite leaders, in-house communication professionals/executives, and academics across all continents. Based on primary and secondary research, the report takes the conversation about internal communication to the strategic management level.
