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Research Brief Series: Measurement: Linking Internal Communication to Business Results | Produced by IC Kollectif

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Feature testimonials from communication executives at Dupont, Nationwide, General Motors and more, on their approach to measurement in their own companies.
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Research Brief Series – Measurement: Linking Internal Communication to Business Results

Based on research and a literature review conducted by IC Kollectif, ‘Measurement: Linking Internal Communication to Business Results’ offers: 

  • A compilation of the methods used by 33 in-house communication professionals to demonstrate the impact of their work on business goals and results 
  • Recent survey findings on the state of measurement among IC practitioners
  • Testimonials from communication professionals/ executives at Dupont, Nationwide, General Motors and more, on their approach to measurement in their own companies
  • Resources to help link internal communication to business results, including the IC measurement standards

About this series – ‘Research Brief’ is a new publication series in which each concise edition takes a deep dive into a specific topic discussed in the 164-page global report The Next Level.

Click here to see editions on other topics.

Download your copy by completing the form on the right.

About The Next Level Report – The Next Level is the first publication of its kind bringing together C-suite leaders, in-house communication professionals/executives, and academics across all continents. Based on primary and secondary research, the report takes the conversation about internal communication to the strategic management level. The report provides solid insights, advice, frameworks, and resources from which practitioners can learn how to better position themselves as trusted counsellors and advisors, communicate on the same strategic level with senior management, and drive business value. As Gold Level Industry Partner, SocialChorus is offering this series to our readers.

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Jessica Brook

Jessica Brook

Jessica Brook leads Demand Generation and marketing operations at SocialChorus. She is a metrics-driven marketer who has experience in account-based marketing, lead generation, and event marketing. When not at work, Jessica enjoys spending time at Disneyland.

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