Advocate marketing leader announces category-leading growth and fluff-free summits to focus on the “Inside Out” Social Marketing Movement, delivering actionable advice and insights from advocate marketing leaders.
SAN FRANCISCO – April 3, 2014
SocialChorus, the leading Advocate Marketing solution for brands people love, today announced that the company has achieved 1200% growth in the past twelve months. In Q1 alone, the company welcomed an additional two-dozen Fortune 500 and category-leading brands to an already stellar roster of SocialChorus customers.
SocialChorus continued to expand its leadership in the Advocate Marketing category in the first quarter of 2014, having now delivered over 300 Advocate Marketing programs for the world’s leading brands. These new brands join an elite group of companies that have turned to SocialChorus for complete Advocate Marketing solutions.
SocialChorus also announced the first-ever Advocate Marketing Summit, focused on the “Inside Out” Social Marketing movement, to be held on October 13-15, 2014 in San Francisco and accompanying Virtual Summit on September 19, 2014. Both events will bring together leaders in Advocate Marketing who will provide actionable advice on how to launch, measure and grow “Inside Out” Social Marketing programs.
“Social media is not a department, it’s about getting your insiders – your best employees, customers and partners – to share your good news with their social networks.” said Greg Shove, founder and CEO of SocialChorus. “The Summits will bring together leaders in Advocate Marketing and the “Inside Out” Social Marketing movement together for the first time to share first-hand knowledge on how they turned engaged customers, employees and partners into a powerful marketing channel.”
More than a dozen of the industry’s top marketers and subject matter experts will present real-life case studies and lead discussions on topics such as how to train employees and customers to be effective brand advocates, establishing legal frameworks, FTC compliance, setting “guardrails” for employee advocates, tracking advocate activity, measuring results and ROI, advocate incentives and much, much more.
Participants can register here for the upcoming Summits.
A must-attend event for marketing professionals who want to join the “Inside Out” Social Marketing movement and launch or strengthen Advocate Marketing programs, the Advocate Marketing Summits will feature keynote speeches, case studies and hands-on working sessions with thought leaders in customer, employee and partner Advocate Marketing, including Chris Bordeaux of Social Media Governance, Liz Bullock of SASI, Michael Brito of W2OGroup and digital and social marketing leaders from Fortune 500 and category-leading brands. Participants will enjoy unprecedented networking opportunities with the Advocate Marketing community and access to hands-on sessions and discussion panels on Advocate Marketing best practices.
The complementary Virtual Advocate Marketing Summit will further enable thousands of digital and social marketing professionals to hone their skills during an online class from 9 AM to 3 PM PST on September 19th. Both Summits will feature case studies that reveal how successful brands engage employees and customers to improve social engagement, awareness, share-of-voice, employee morale, brand perception and more.
These events combine with the previously announced Advocate Marketing Rockstar Tour and SocialChorus’ monthly webinar series, SocialChorus University, to provide the pre-eminent source of knowledge in Advocate Marketing and the “Inside Out” Social Marketing movement to brand marketers.
To register for the events, view discussion topics and speakers or find out more about the Summit venue, you can learn more here. Learn more about “Inside Out” Social Marketing here and more about SocialChorus at socialchorus.com.
SocialChorus® powers tens of thousands of brand advocates – employees, customers and bloggers – to experience, create and share authentic content about brands they love. We call this new marketing category Advocate Marketing. Our award-winning Advocate Experience™ solution makes Advocate Marketing easy. We combine a comprehensive SaaS platform with a dedicated, expert team and best practices to deliver measurable social engagement with millions of people every month. Leaders in every industry, including consumer packaged goods, retail, technology, telecommunications, travel, automotive and financial services have chosen SocialChorus, the recognized leader in Advocate Marketing. Learn more at socialchorus.com.