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SocialChorus Kicks Off First-Ever ‘Advocate Marketing Rockstar Tour’ During Austin’s Annual SXSW Event

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SocialChorus, the leading Advocate Marketing solution for brands people love, announced the succesful kick-off of the “Advocate Marketing Rockstar Tour” during Austin’s annual South by SouthWest (SXSW) event.

SAN FRANCISCO – March 18, 2014 – PRNewswire

The Advocate Marketing Rockstar Tour creates unique networking opportunities where brand marketers can join together to learn best practices from pioneers in Advocate Marketing.

At the most recent Rockstar Tour event, Advocate Marketing pioneers Lee Diaz, Senior Manager, Emerging Communications at AT&T, Natanya Anderson, Director, Social Media and Digital Marketing at Whole Foods, and Cosmin Ghiurau, Director, Social Media and Digital Strategy at RadioShack, joined over one hundred other brand marketers, including marketers from Coca-Cola, Starwood Hotels, Fedex and Target to share best practices on how to recruit and engage advocates all year round. Further, case studies, success stories and results of Advocate Marketing programs were shared. The SocialChorus SXSW afternoon included a “Who’s Who” of Advocate Marketing in attendance, networking and an interactive panel discussion about employee Advocate Marketing.

During the event, these Advocate Marketing rockstars shared best practices for training, certifying and making it easy for employees to become advocates. They also discussed how Advocate Marketing compares to other forms of social media marketing. In addition the panel discussed how to motivate employees to create and share brand content, how to empower employees to be thought leaders, and how to measure, optimize and prove the value of employee Advocate Marketing.

SocialChorus designed the Advocate Marketing tour to benefit business leaders and marketers who want to acquire and share expertise with pioneers in Advocate Marketing at the world’s leading brands.

“Employees can be incredibly powerful advocates, in fact, brands who encourage their employees to share thought leadership and brand content across social channels tend to outperform their competitors by 20 percent,” said SocialChorus Founder and CEO Gregory Shove. “The goal of the SocialChorus Advocate Marketing Rockstar Tour is to bring together the ‘best of the best’ in Advocate Marketing to share their knowledge and expertise to advance the disciple of Advocate Marketing.”

Following a second event in San Francisco in March, SocialChorus’ Advocate Marketing Rockstar Tour will continue with visits scheduled in other major U.S. cities, including New York, Chicago, St. Louis, Toronto, Dallas, Minneapolis, San Jose, Los Angeles and Atlanta. For more information, visit

About SocialChorus

SocialChorus® powers tens of thousands of brand advocates – employees, customers and bloggers – to experience, create and share authentic content about brands they love. We call this new marketing category Advocate Marketing. Our award-winning Advocate Experience™ solution makes Advocate Marketing easy. We combine a comprehensive SaaS platform with a dedicated, expert team and best practices to deliver measurable social engagement with millions of people every month. Leaders in every industry, including consumer packaged goods, retail, technology, telecommunications, travel, automotive and financial services have chosen SocialChorus, the recognized leader in Advocate Marketing. Learn more at



SocialChorus is the leading workforce communications platform that transforms how workers and organizations connect every day. We empower communicators to reach every worker–from the head office to the front line. Companies thrive and win when all their workers feel informed, aligned, and supported. The SocialChorus platform allows communicators to publish once and distribute everywhere–efficiently delivering critical information to the right employee at the right time.

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