Digital Transformation
Transform your enterprise, starting with your workforce
Mobilize your people to drive the change you want to see across your company.
DIGITAL TRANSFORMATION ENABLEMENT
Change your organization from the inside out
Give your transformation efforts the best chance to succeed by connecting your people, your technology and your company.
Most digital transformations fail, often due to a lack of alignment and adoption. You can overcome these hurdles by reaching your entire workforce.
You need every employee to align with your plans and take action around them. That requires communication every step of the way.
It’s not enough for your communications platform to communicate—it needs to drive adoption of all your technology, so your workforce uses what you’ve invested in.
“We’re really trying to move internal communications into a data-driven function like everything else in our business. So being able to see what content is most popular, how are people looking at it, is it mobile, is it web, how much time are they spending with it. These insights now drive how we target certain messages, how we use our leaders in our communications, what type of information we need more of, or less of, and then using that to tailor change management communications, engagement communications, to have higher impact.”
Maria Degener ❘ Global Director, Internal Communications, ABInBev