Your Seat at the Table Episode 4 – Unlocking What Employees Value
We are witnessing critical changes in the workforce, the workplace, and with the technologies used to support how people work. Organizations today are increasingly judged on the basis of their relationships with their workers—forcing an employee-centric transformation in how communicators approach and deliver workforce communications. To do accomplish this, we must first understand what employees value so we can use those insights to craft strategies and experiences that deliver on this promise.
- Key Takeaways:
- Understand the role, responsibilities, and capabilities of the “modern communicator”
- Explore the behaviors and insights of how, when and why employees prefer mobile solutions over all others
- Learn multiple methods for studying employee audiences and how to take action on your findings
- Develop employee value propositions that communicate the value of the content and experiences you are offering employees
Senior Director, Advisory Services, SocialChorus
As a member of the Strategic Advisory team, Gregg is responsible for developing and delivering a suite of strategic advisory services designed to help Communicators plan, create, publish and measure content and experiences that build trust between employers and employees, drive employees to take action, and create working environments that feel like great places to work. Gregg has spent the majority of his career leading CX and EX agencies, helping customers to define strategies that deliver desired outcomes. When not advising customers, Gregg’s enjoys spending time with his wife and two daughters, working out, and relaxing on the beach.