Customer Case Study
HOW IT STARTED
Communicating with a global, dispersed workforce
AB InBev, a global brewing company, maintains over 500 distributing brands and a presence in more than 150 countries. With such an unusually dispersed and disconnected workforce, it was challenging to provide real-time company updates, such as launching new brews, or major organizational shifts. In addition, they had two types of employees: those at the corporate brand headquarters and the deskless workforce based in distribution and brewery centers.
Before SocialChorus, AB InBev spent a considerable amount of time organizing and distributing emails to their employees—and 40% of their communications analyst’s time was spent working on advertising, content, and design. After launching SocialChorus, this was slashed to just 15%. Now, they have more time to focus on strategic projects and automate all their daily communication workflows.
WHERE THEY LANDED
SocialChorus refocuses attention to what matters
SocialChorus offered a way to centralize daily employee communications and updates from one platform. By segmenting content by different regions, the company could provide local and global news and information.
Strategies for success