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Guide | New Insights for HR: A Four-Step Guide to Improving Employee Engagement

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Achieve your Human Resources goals by creating compelling communications. Here are the four steps that will lead to your success. Read the guide now.
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Don’t assume employees are getting the message. Make sure they are.

If your employees are largely ignoring or not responding to HR communications, the entire company could suffer. On average, companies lose $62.4 million annually due to poor internal communication. By contrast, when employees are connected, organizations see an increase in productivity by 20% to 25%.

A Gallup study revealed that 70% of workers in the United States are not engaged in their workplaces, proving once again that the one-message-for-all-employees model is no longer effective.

In this guide, we’ll walk you through how to:  

  • Use employee personas to uncover the needs of your workforce and help you customize your content
  • Develop a multi-channel approach to help you reach and connect with every employee
  • Get executive buy-in by running small scale experiments to prove your initiatives will work
  • Choose a platform to track and analyze engagement metrics (including how many employees open and read the emails you send)

Improved connection means better retention. Download now to learn how to make it happen. 

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Charong Chow

Charong Chow

Charong leads content strategy at SocialChorus. After film experiments, gallery shows, and a novel, she took the plunge into content marketing for tech startups. When Charong is not weaving narratives, she curates a small zoo that her two children have somehow managed to assemble.

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