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Webinar Recording

Built Tough: How Ford innovated to deliver a transformational employee experience

Building and innovating the employee journey — how Ford Motor Company mobilizes its global workforce

Ford Motor Company—a “family company” with over 100 years of innovation—has built a proud workforce “anchored in shared beliefs and ideals … seeking to create a culture of belonging for every employee.” 

Like many Fortune 500 companies, Ford now finds itself amid a massive transformation to innovate for their next hundred years. With the challenge of communicating with an audience of 200,000+ workers ranging from interns, office workers, frontline workers, hybrid workers, and retirees, it has never been more important to align and mobilize their workforce.

Sit down with Marisa Bradley, Director of Internal Communications, as she chats with our own Sonia Fiorenza about how Ford is bringing its Built Ford Tough motto into action. Learn how they delivered communications and elevated trust during an unprecedented year, supported organizational goals through improved employee input, and elevated their storytelling to engage and motivate teams.

Listen and learn how the communications team at Ford works to:

  • Utilize their internal communications program in the recruitment and retention of employees
  • Innovate to address the challenges of communicating to an incredibly diverse workforce 
  • Prepare for the Future of Work, and the challenges of motivating a hybrid workforce
  • Implement software to support their team, and the results they achieved


Marisa Bradley
Director Internal Communications, Ford Motor Company

Jenn Corney
Manager, Employee and Retiree Communications, Ford Motor Company

Sonia Fiorenza
VP, Communications & Engagement Strategies, SocialChorus

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SocialChorus is the creator of FirstUp, the platform that makes the digital employee experience work for every worker. Using our powerful orchestration engine, we bring personalized information and systems access to every employee where they are—on any endpoint or device, in any language, anywhere in the world. Whether they’re wired, mobile, frontline, distributed or essential, FirstUp gives employees what they need to do their jobs efficiently, and companies what they need to achieve agility. That’s how we help enterprise customers like Amazon, ABInBev, Ford and GSK continue to transform their businesses.

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